Showing posts with label viral video. Show all posts
Showing posts with label viral video. Show all posts

Tuesday, September 10, 2013

Michael Wesch's "The Machine is Us/ing Us"


This video is important for many reasons, and I want my digital culture students to watch it carefully -- perhaps a few times. I've actually made it the first of a playlist of videos about digital culture.

  • It introduces some key ideas associated with "Web 2.0
  • Its focus on text -> hypertext is especially apt for students of literature
  • It is an example of (one of the earliest) viral academic videos. Wesch's student project video essentially launched this anthropologist from Kansas State into the national spotlight.
  • It is a very creative use of basic screen capturing, and a good example of issue-based, persuasive video.
Here are some thought questions to follow up on the video. I'd love to see students do blog posts exploring some of these: